Advanced science and technology bring us new things, is also changing the automotive industry., car before the cockpit, the keys are indispensable, but for now, we have to any concept in recent years, take a look at the car (such as BMW, type I, acura Precision and mass T - Cross Breeze), you will find a large panel to replace traditional button or knob.When is announced the death of the button?
Engineers are now using this design to develop models, that is to say, will be gradually applied to the new models.According to a study of auto industry research firm IHS Automotive, in the next five years, the steering wheel control, voice recognition, touch screen and attitude control of global sales will jump.Below is the IHS company according to the prediction of its annual sales increment categories:
- the steering wheel, up nearly 11%
- speech recognition, up 12%
- touch screen, an increase of 13%
- attitude control, up 35%
- traditional control button, up 2%
(BMW type I, acura Precision and mass T - Cross Breeze panel adopt future minimalism design)
According to IHS analyst Mark Boyadjis analysis, drivers prefer the car user controls and their smart phones, game consoles and is consistent with the tablet.Boyadjis said: "the consumer electronics products for the car's controls is a leading indicator, the touch screen is effective for today's cars, for example, because we are for the use of this technology has a long history".
But this is easier said than done.Last month, the third party market consulting institutions J.D. Power's annual automobile reliability study, entertainment, navigation, and sound system of fault of three-year drive old cars to the total number of failures in 2.At the same time, the smart phone bluetooth pairing, speech recognition and navigation system is one of the much-maligned problems.
Each big auto makers are indeed listened to these complaints seriously.Ford motor after receiving numerous about its weighed user interface usability complaints after introduced a redesigned version, the version set up eight control button on the control screen.Boyadjis says these are temporary setbacks.He pointed out that the IHS results from the survey of 4000 consumers, the owners were asked how it while driving more willing to use their smart phones.
75% of owners support auto speech recognition, 70% of the owners want to use the center console of the touch screen, while 69% of owners are more likely to develop the steering wheel control function.Respondents were allowed to select multiple options.Which is the direction of automobile manufacturers will develop from the traditional touch screen button to the steering wheel control, voice recognition and attitude control.
So which companies will benefit from this trend?Although there are a lot of automobile suppliers are competing for the vehicle race to control the market, and IHS estimates six big companies (including valeo, roth, physical and chemical of the east China sea, pury, Delphi, and TRW automotive company) will account for half of the market share.
(source: Auto News)